Shutter Network Brand Refresh
Shutter Network is excited to share the journey behind our fresh new look. Our technology can be overwhelming for some with all the technical jargon. Our goal is to make our technology accessible and easy to understand for everyone, enabling its implementation and driving systemic change.
A New Look for Everyone
The Shutter Network has evolved. With this evolution comes a new look and feel. This new design reflects our ambition to make crypto safe and accessible for all.
- Bright and Fun: A style that’s accessible to everyone.
- A Wider Audience: Engaging directly with both developers and crypto users as we develop the software.
- Educating the Community: Raising awareness about MEV attacks and voting manipulation.
Introducing the Shutter Shield
The logo was adapted to feature a shield. This shield represents our commitment to shielding the crypto community from threats.
We rebranded the key products using Shutter’s software so it’s aligned with the new shield terminology.
Rolling Shutter is now Shielded Trading
Shutter Governance is now Shielded Voting
We updated our color scheme to give the brand a greater variety of colors.
Our Story
Every great brand has a story, and ours is crucial. Many people don’t know about the threats lurking in crypto, undermining decentralization.
Our Belief: Crypto is plagued by imbalances and bad actors exploiting the system.
Our Mission: To shut down unfair systems in crypto — ensuring a fair system for all to thrive.
Tagline: Because of our larger mission, we decided to introduce three taglines. These taglines revolve around different use cases and provide a bigger picture of what we’re shielding users against.
- Shut Out Bad Actors
- Shut Off Unfair Advantages
- Shut Down Biased Systems
A World of Characters
We created several characters to tell our story. These characters embody the threats plaguing the crypto world and our mission to combat them.
Sir Shieldswell
Our hero standing tall, protecting against all threats, especially sandwich attackers.
Sandwich Attackers (No name yet. Suggestions?)
A group of devious sandwich attackers using tricky maneuvers to extract your crypto, leaving no crumb behind.
Richard Wallace the Whale
A snooty, oversized whale tipping the voting scales in DAO communities. He likes to call himself Rich, but everyone calls him Dick behind his back.
The Final Boss, the ultimate threat to decentralization will be revealed soon.
New Website — Now Loading
Take a peek at the new landing page on shutter.network. And this is just the start.
We’re rolling out more content and more pages over the next several weeks. Check back for more changes.
A Movement/Galxe Campaign — Coming Soon
In line with our mission and purpose to shut down unfair systems in crypto, we’re launching a movement/Galxe campaign. Stay tuned next week for more details.
